Communication is essential to overcome the constraints to development and face the challenges. Rural communities should have at their disposal the tools to access and convey useful information and knowledge. They should be able to exchange experiences, knowledge and techniques and be actors in the debate on development maters. In Tanzania, radio is the most widespread and popular tool of communication. Its versatility allows it to be a tool of development.
Radio KEY FM is owned by GREEN STAR MEDIA LTD. The company was established in
2014 with offices located in Ruvuma Municipality at Seed Farm Area along Namtumbo Road. This company was established with the principal objectives of broadcasting.
- Radio KEY FM went on air October 2016 on 90.5 MHz FM.
- Covering Ruvuma Municipality and its districts of Peramiho, Mbinga, Namtumbo, Songea, Madaba, Rudewa, Tunduru, Nyasa and neighboring Regions and worldwide over social media.
The full broadcasting license were given by TCRA in June 17th 2016 it is when Radio KEY FM started to offer listeners with various programmers as detailed below, covering about 90% of its air.